Brilliant... Fidel and Sarah-Anne and our local wines, at our favourite cellar door, creating delicious harmonies. The afternoon was spent enjoying the fabulous music of Fidel and Sarah-Anne styled to enhance our wine choices.
REFERENCES & FURTHER READING
The effect of background music on the taste of wine.
Emotion rendering in music: range and characteristic values of seven musical variables.
Auditory contributions to flavour perception and feeding behaviour.
As bitter as a trombone: synesthetic correspondences in nonsynesthetes between tastes/flavors and musical notes.
Instore music affects product choice
The effect of musical style on restaurant customer's spending
Wine & Music Events
"MUSIC MAKES WINE TASTE BETTER"
Want the ultimate cellar door experience?
A series of studies (conducted by scientists worthy of many high fives) have proven that music enhances the taste of wine. When wines are accompanied with particular styles of music, the experience of the taster is measurably enhanced. In one such study, Professor Adrian North found that:
Prof North said "wine manufacturers could recommend that while drinking a certain wine, you should listen to a certain sort of music." Additional studies on in-store wine purchases and restaurant bills show exciting evidence that thoughtfully selected music can influence product choice and elevate customer experience and spending.
We've taken these findings a step further, offering an enhanced 'music & wine' experience completely tailored to your winery. Apparently, we're onto something brilliant here. Grapegrower & Winemaker Magazine wrote about our bespoke winery events earlier this year. In these events, we highlight the unique properties that make your wines stand out by carefully selecting songs with musical characteristics which enhance each varietal.
How do we do it? Our song selections are based on tasting notes, recommendations from published papers on wine & music pairing, and our combined 25 years of live performance experience. We're both wine enthusiasts, with a passion for cellar doors and Australian wine. We are confident that we can create the perfect atmosphere for your wines to sing out and offer a remarkable event your patrons will rave about.
We'd love to talk to you about creating a special music & tasting event at your cellar door.
MUSIC & WINE EXPERIENCE, CHAPMAN RIVER CELLAR DOOR: